Global Mass Affluent Consumer

A thought leadership report that analyses the global mass affluent consumer

The brief
Collinson Group’s products and services drive revenue and add value for their clients. They wanted an eBook that explored the behaviours of the global affluent consumer and reinforced the Group’s position as a market leader in the services and products they offer.
The delivery
Working closely with the in-house marketing team, I produced an eBook that told the story of who the mass affluent are, what they do and what they stand for. I achieved this by bringing to life complex data sets, highlighting pivotal statistics and using photography to put faces to this consumer group.
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