Making redemption more valuable

Titled 'The value of redemption' the campaign focused on what improvements members wanted from their loyalty programs.

The brief
Collinson Latitude focuses on increasing revenue and member engagement for loyalty programmes. As part of a six-month campaign, they wanted an infographic that summarised key data from a recent survey and fact-finding exercise.
The delivery
I designed an infographic that turned complex numbers into an accessible, engaging and shareable story. The use of colour overlays and photography provided clear section breaks, while the diagrams allowed the data to be understood at a glance.
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